Saying "The Business" is a Red Flag
Published on Jul 17, 2024 by Craig Sturgis
If members of your team regularly use the label "the business" and you make a digital product that gets sold to customers, you have a mindset problem.
"The business wants X" is something that comes from one of two places:
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An IT mindset where the team is a cost center and is building back office technology to support the true value stream of the company
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A contract development mindset where the point is to build something to a defined spec.
When you help make a digital product, you ARE "the business" just as much as anyone else. The team is a profit center.
Whether everyone realizes it or not, everyone on the team has a hand in discovering and understanding what it is that customers value in a way that works for your business, and then delivering that.